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Google AdWords is an advertising program from world’s largest search engine Google that lets users promote their website/business on search engine results pages of Google and on millions of web pages that participate in Google Adsense program. Search engine advertising provides a superior traffic quality and hence a majority of advertisers spend a majority of their ad budget on Search ads. As an advertiser one can reach 96% of the U.S. internet users by signing up as an advertiser in Google Adwords or Bing Ads.
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Google owns more than 60% global search market and its AdSense program is the first choice for web publishers to monetize their web properties. And this makes Google Adwords the most popular and preferred online advertising platform. Google Ads lets you create text link ads, rich-media ads and banner ads, video ads. Adwordssupports a variety of advertising models like Cost Per Click (CPC), Cost Per Mille (CPM), Cost Per Action (CPA), Pay Per Call, Retargeting, Shopping Ads, Local Ads, etc.